NETFLIX is a company that Americans and Canadians get theri favorite movies and television shows with $8 per month. Thanks to a language, a location, and a culture, business in canada was very successful. Accordign to Hastings, CEO, speaking at the All Things Digital technology conference insouthern California , he said that "It was a huge success for us in Canada," and "It's continuing to grow very rapidly and that gives us enough confidence to say 'Let's go launch streaming-only around the world."
He also has expected that Korea will be a great market. But given situation in Korea known for leading country of internet, paid television services such as cable and telecom, and DMB tv, these all things will be threatens. It is easy to download tons of video clips including the lasteset movies in existing download websites with around $10 per month and local cable companies have provided 24 hours broadcasting programs including drama, sports, movies, tv shows with less than $3. Moreover, Koreans are very familial with watching tv programs with mobile devices such as mobile phone since 2005(DMB TV).
NETFLIX also has considered mobile industry so they rolled out Android application in the selected few Android devices. I think it is a good start point to set up their business in Korea because people using mobile devices will be target customers to overcome barriers that obstruct business. Therefore, I think NETFLEX should start their business in Korea with local technology company regardless of type of entry.
http://www.independent.co.uk/arts-entertainment/films/netflix-plans-international-expansion-2293298.html
http://www.gottabemobile.com/2011/05/26/netflix-app-for-android-arrives-for-three-more-devices/
http://en.wikipedia.org/wiki/Digital_Multimedia_Broadcasting
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